Gross profit
$2,000.00 revenue − $800.00 direct cost
The math
$1,200.00
What it tells you
Per illustrative rental-month. Direct cost classifications depend on your records.

Industries / Business Track
Distinguish operating cash from revenue, and keep financing and capital work visible.
Work through your numbersIllustrative math / Not industry benchmarks
These are selected teaching inputs, not typical prices, targets or claims about this industry. Use your own costs and timing.
Examples use made-up numbers. Education only, not tax, legal or investment advice.
Gross profit
$2,000.00 revenue − $800.00 direct cost
$1,200.00
Per illustrative rental-month. Direct cost classifications depend on your records.
Gross margin
Gross profit ÷ revenue × 100
60.0%
Margin uses revenue as its denominator.
Markup
Gross profit ÷ direct cost × 100
150.0%
Markup uses cost, not revenue.
Break-even volume
$6,000.00 fixed costs ÷ $1,200.00 contribution
5
Illustrative rental-months, rounded up. Here variable cost is assumed equal to direct cost.
Net cash movement
$2,000.00 cash received − $6,800.00 cash paid
−$4,800.00
One illustrative period; receipts and payments are assumed to occur in that period. Not accounting profit.
The Owner Track Letter / Real Estate and Property
Choose your tracks. Your industry is included with your signup.